ABOUT US

From Chemical Direct to Clenli Direct

Founded in 1993 by brothers Frank and David Cullen, Clenli Direct began life as Chemical Direct, with a focus on supplying professional cleaning products and equipment to businesses across Ireland.

More than 30 years later, the business has evolved considerably. Today, Clenli Direct provides everything from professional cleaning equipment and janitorial solutions to advanced robotic cleaning technology, backed by our own in-house service, training and support teams.

While our name, technology and range of solutions have changed over the years, our approach has remained the same: understand what our clients need, provide the right solution, and support them long after the initial sale.

From Chemical Direct to Clenli Direct
QUALITY, SAFETY & SUSTAINABILITY

Certified Excellence

Quality Management
ISO 9001:2015

Quality Management

Commitment to consistent quality and client satisfaction.
Environmental Management
ISO 14001:2015

Environmental Management

International benchmark for environmental management systems.
Occupational Health & Safety
ISO 45001:2018

Occupational Health & Safety

Ensuring a safe and healthy workplace for all.
OUR JOURNEY

Over 30 years of growth and innovation

From our beginnings as Chemical Direct to becoming a leading provider of innovative cleaning solutions across Ireland, here are some of the key milestones in our journey.

1993

Company Founded

Chemical Direct is founded by brothers Frank and David Cullen, laying the foundation for what would become Clenli Direct.

2008

Frank Joins the Company

Frank joins the family business. Frank would later go on to become Managing Director, leading Clenli Direct into its next chapter of growth and innovation.

2016

SAM is Launched

We launch SAM, our dedicated service and maintenance platform, designed to streamline equipment servicing and maintenance for our clients.

2018

Clenli Direct is Born

After years of growth and evolution, the company is rebranded as Clenli Direct, reflecting the transformation of the business and our expanding range of cleaning solutions.

2019

TOBI is Launched

Our online ordering system TOBI is launched, giving clients greater control over their purchasing, budgets and product selection.

2020

Clenli Client Centre Opens

We open the doors to the Clenli Client Centre in Dublin, providing clients with a dedicated space for demos, training and support.

WHY CLENLI DIRECT

More than equipment. Complete cleaning solutions.

We combine innovative cleaning technology with the expertise, training and after-sales support our clients need to get the best from it.

In-House Service & Support

Our experienced in-house technical team provides expert servicing, maintenance and ongoing support.

Training & Demonstrations

Practical training and product demonstrations help teams get the best from their equipment.

Innovation-Led Solutions

From cleaning robots to intelligent management systems, we continually explore new technology to improve cleaning performance.

Nationwide Support

Irish owned and operated, with nationwide sales and support for clients throughout Ireland.

★ ★ ★ ★ ★
4.8 from 44 Google reviews

Trusted by businesses across Ireland

For over 30 years, organisations of all sizes have trusted Clenli Direct for quality cleaning solutions, expert advice and reliable support.

Read Our Google Reviews

I'll be a regular customer ongoing

These guys were all patient, providing top-notch salesmanship to help me make the right decision about a fairly sizeable purchase

D
David October 2025
Google

Will be ordering again

Purchased a cleaning kit a few days ago. Everything arrived on time and very well and carefully packed

M
Michael October 2023
Google

Very reasonably priced

Very easy website to use - large variety of quality merchandise to choose from and fast delivery of my order

F
Fidelma August 2024
Google

Excellent service

No delay on delivery, will definitely be ordering from here again

P
Paddy March 2024
Google

Brands We Work With

We partner with leading cleaning technology manufacturers from around the world to bring proven, innovative solutions to clients across Ireland.

THE PEOPLE BEHIND CLENLI DIRECT

Our People Make the Difference

Our people are at the heart of Clenli Direct. From sales and client support to training, service and robotics, our experienced team works together to deliver the right solution and dependable support for every client.

MEET OUR TEAM
Our People Make the Difference

How Can We Help?

Whether you're looking for new cleaning equipment, robotic solutions, servicing or expert advice, our team is here to help.

Tell us what you need and a member of the Clenli Direct team will be in touch.